Email marketing is the act of sending a commercial message to a group of people using email. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.
Advantages and disadvantages of email marketing
Advantages of email marketing:
Flexible design you can send plain text, graphics or attach files - whichever suits your message best. The design options help you to convey your business branding.
Scalable email marketing can be used to reach large audiences or smaller targeted lists of people..
Shareable it’s easy for people to forward, building your reputation by word of mouth or viral marketing.
Conversions people can click on links and follow your call to action immediately.
Measurable it’s easy to attribute value to a campaign by using web analytics software or you can use .
Less intrusive unlike telephone marketing, recipients can read your message at a time that suits them.
Cost- effective the costs of email marketing can be much lower than many other forms of marketing. There are no printing or media space costs.
Environmentally-friendly email marketing is much better for the environment than direct marketing by postal mail because nothing is printed.
Time saving through automation you can trigger emails to be sent to users based on an action they have performed on your website eg. welcome email when a user signs up to your website or an email offering a discount incentive if user abandons an online shopping cart
Disadvantages of email marketing:
Spam unsolicited commercial email or 'spam' irritates consumers. If your messages aren’t targeted to the right people, the recipient may delete your email or unsubscribe. You need to make sure that your email marketing complies with privacy and data protection rules, and that it is properly targeted at people who want to receive it. The 'click through rate' for untargeted or cold emails is likely to be very low.
Undelivered emails poorly designed emails may not get delivered. Emails that use certain spam keywords in the subject heading or content of the email are likely to be filtered out by email software and internet service providers. If you don’t keep your marketing lists up to date, you will find incorrect email addresses.
Size issues files need to be small enough to download quickly. Emails with a lot of images may take too long load, losing your audience’s interest.
Resources and skills for a successful email campaign you must ensure that you have the right copy, design and marketing list. If you don’t have the time or skills in-house, consider outsourcing some of these elements.
Some Email marketing websites
How to create getresponse account
Click here to go to the site
Enter your email address and password then click create account
go to your email and activate your account
Fill out the form with your personal information. You'll need to enter your name and all of this information is required in order to create your account and after that click take me to my account
at the first time you enter your account the website ask you if you ant a tour or not it prefer you take a tour
explain what contacts are and how you can use it
explain what email marketing and automation are and how you can use it
explain what landing pages, webinars and forms & surveys are and how you can use it
explain what CRM are and how you can use it
explain what this icon mean and how you can use it
for more information and details you can watch video tour
Create Form, Newsletter, autoresponder and Add contacts
to create form, click create form from quick actions or from form & surveys and this page will appear choose and built what you want
you have two ways to add your contact :
1 manually, one by one.
2 upload a file such as Excel or you can paste rows.
to create Newsletter you have two choice:
1 drag and drop email editor this way is very easy you use template and edit it
2 HTML source Editor if you know about HTML and have your way. you can use this way
you can create Autoresponder and after you finish click save and publish